The Culmination of a three-part campaign saw celebrity DJ Sasha Martinengo taking the open road with Grace, Phase 1's audience favourite 1958 Triumph 3A, with the combined power of Twitter and Caltex with Techron.
During the trip, the Caltex online community was asked to engage on Twitter (using the hashtag #keepitgoing) and Facebook to virtually power the road trip through Tweets and Facebook likes.
The mechanic was this: 1 Tweet = 1 Litre of petrol.
Sasha's progress was thus left to the mercy of his Twitter and Facebook followers: as an added incentive to engage, every user who Tweeted or shared content on Facebook was automatically entered into a draw to win R10 000. The trip was to demonstrate the convenience of Caltex service stations powered by Techron, and to inspire the audience with the enviable joy of road-trips. To make the public as much a part of the trip as possible, they were also asked to Tweet their suggestions of music to listen to, padkos to eat, and signature sights to see.
- VFX Summary can be seen here
- Webisode 01 can be seen here
- Webisode 02 can be seen here
- Webisode 03 can be seen here
Campaign done by Quirk Cape Town.