Caltex #Keep It Going

Webisode 01

Sasha Martinengo is driving Grace, a 1958 Triumph, on journey on the open road, powered by Caltex with Techron® and South Africa's tweets. Using the hashtag #KeepItGoing, Twitter users could sponsor the fuel that Grace and Sasha needed to get from one Caltex service station to the next: 1 tweet = 1 litre.

- The Case study here
- VFX Summary can be seen here
- Webisode 01 can be seen here
- Webisode 02 can be seen here
- Webisode 03 can be seen here

Animation: Harold Durnez
Editing: Andrew Kirkby
Videography: Mathew Poolman

Campaign done by Quirk Cape Town.